Artificial Intelligence for Marketing
THE BENEFITS OF AI IN MARKETING
People get lost among bright but meaningless content. This state of affairs leads to the fact that there is less and less interest in marketing, both among advertisers and among consumers.
It is clear that people who have already planned an advertising campaign for the near future definitely do not like it, and it becomes clear to them that the field of marketing needs an urgent upgrade. That means it's time to apply the advantages and benefits of artificial intelligence, or AI, to take advertising to a new, more advanced level.
CONTENT CREATION
You can list services based on the GPT-3, making the work of marketers, copywriters and content managers much easier:
ContentVillain
Uses industry-leading, text-based artificial intelligence technology to help marketers.
Writesonic
Artificial Intelligence-based content to boost your site's SEO and increase traffic.
Conversion
Artificial Intelligence allows you to quickly and easily create content for your blog, social media, and website.
Copy.ai
With CopyAI's automated creative tools, you can create advertising texts in seconds.
In addition to website content, a neural network can generate unique social media posts. Members of your group will see posts written by artificial intelligence. The Washington Post, for example, has long used its own Heliograf to generate social media posts and news. That's about 900 articles per year.
AI TO ATTRACT CUSTOMERS
AI systems have long been used in in-demand products from Amazon, Netflix and Google. The use of this technology is aimed at ensuring that the consumer takes as few steps as possible in the purchase process. A big plus is that small companies, not just business giants, can now apply artificial intelligence in marketing as well.
GOODS OR SERVICES
Quite recently, when a person was choosing a particular product, he was guided by the opinion of his acquaintances, but now the situation has changed dramatically and people are increasingly turning to the reviews of other users on the web. And already on the basis of this, a person forms his or her attitude to the product, the brand and the possible purchase.
Of course, company owners want their brand to stay on trend and for society to have a positive opinion of their products. To do this, they use AI to write review articles and good reviews on websites and social networks. To make this happen, all you have to do is upload a product feature and benefit to the system, which will lead to an instant mailing.
One of the first companies to apply this technology was a neural network created in late summer 2017 by five researchers from the University of Chicago. They used real reviews from more than a thousand customers left on various resources on the Internet. It turned out that the reviews written by the neural network were almost indistinguishable from those written by humans. They confidently passed the anti-plagiarism test because they were generated by the neural network itself, not copied from phrases left on websites.
Another year and a half later, the company "OpenAI" released the GPT-2, which was an open-source artificial intelligence. There was even a version that gave out an infinite number of product reviews, both positive and negative. Since then, the model has become ubiquitous. Moreover, some companies are already training AI to identify fake reviews, which is beyond the control of any employee, no matter what skills they have.
PERSONALIZATION OF ADVERTISING
Very often any Internet user finds himself literally flooded with advertising that he absolutely does not need. Naturally, there are many ways to deliver to a certain audience the kind of content in which they will be interested, but people are not yet ready to perceive marketing effectively. And if the goal is to achieve perfect results, it will require a customized approach.
This is why AI-based solutions are being developed to show or send personalized advertising messages to possible consumers. Virtually any user or group of users with a specific interest will find the ads they want. As a result, the ads will elicit the desired response, optimize the user experience, and advertisers will receive convertible traffic in return.
A striking example of AI in the field of marketing with personalization is Amazon, which has become popular for the reason that it is able to remember and take into account the wishes of the buyer, recording the number of product views and places of its receipt. Based on these data, the store provides recommendations to customers on suitable products and advises those products that have been purchased by other consumers before. The entire process is based on an AI-driven engine called DSSTNE. It took years to create working algorithms, but now it is clear that all this was done for a reason.
AI TO SET UP ADS
The effectiveness of advertising is demonstrated by the case study of artificial intelligence from the marketing activities of the banking institution "Chase". This uses the Persado model, which since 2016 has been used exclusively as slogans for advertising bank cards and mortgage services. Three years later, the model was tested on a new product, as a result of which it was decided to entrust it with writing texts for all areas of the bank. Project managers assure that the system is capable of coming up with better ads than the company's employees.
PRICE AUTOMATION
AI contributes to increased sales if it adjusts commercial offers. The system can be allowed to shape pricing based on consumer behavior and needs, product demand and availability. Applying this tactic will attract more new customers, inclining them to make a purchase.
It is also worth noting that the use of AI in business gives the opportunity to differentiate customers into separate groups, to understand how valuable they are to the company based on their behavior and current intentions. Artificial intelligence will pass these identified signals through its structure and transform them into unique messages aimed at those who are ready for more frequent and larger purchases.
For those who doubt the financial effectiveness of AI, there is a case study based on the Peak platform. It uses CODI intelligence to help optimize markdowns and preserve margins at a British company as it clears inventory in its warehouses. The AI has compiled and unified data across the entire pricing chain, providing merchandisers with predictions about future demand and a series of recommendations about the ideal price range for a particular product category. These recommendations were only used on 15%, but even that was enough to optimize markdowns, improve productivity and save time, saving £2.4 million.
ADVERTISEMENT WITH RRS
Most pay-per-click (PPC) campaigns are carried out either by the company's own staff or with the help of advertising agencies. But if Google Ads or Facebook Ads are used for this purpose, then neural networks from these giants of the IT sphere will be used, with the aim of getting a lower price from AI-enabled contextual advertising auctions.
The use of intelligence will favor the discovery of new advertising channels unfamiliar to competitors and optimization of old ones. AI will make it possible to test advertising platforms and improve targeting procedures. This is the approach currently used by Facebook to optimize ad delivery. In addition, this approach is applicable to omni-channel PPC campaigns if third-party or proprietary AI tools are used.
The marketing platform with self-learning intelligence from Albert Technologies, which proved itself 4 years ago, even before the launch of similar services by Oracle and Salesforce, has proved to be excellent. The system successfully processes and analyzes tactics and audience data. At the same time, the budget is allocated autonomously, and advertising campaigns are optimized for paid social and search channels.
AI TO SUPPORT THE SITE
AI is known to have tremendous potential, used by businessmen, website owners, marketers, content managers, SMM specialists, and webmasters. It helps in creating, filling, optimizing sites and promoting them in social networks.
SITE OPTIMIZATION AND CONVERSIONS
Given that AI is not designed to develop a powerful Internet resource from scratch, it may well have a better impact on the user experience due to the fact that there is intelligent personalization of the 2 components of any site or application, namely:
- UX design;
- Push notifications.
If you use AI to automate much of the personalization of your own site, your visitors will be able to see the most relevant information based on the preferences they specify. You will also be able to recognize those moments when unexpected traffic appears on the site or the flow of data stops. It is clear that the employees of your company will not be able to analyze what is happening continuously, but the AI does it with ease, which allows you to ensure the smooth functioning of websites and promptly respond to emerging anomalies.
AI FOR CUSTOMER SERVICE
If implemented, AI in advertising and sales would provide continuous advice to customers, using humans only as a last resort. Taking voice or text requests from one of the channels, they will be analyzed and decoded, after which a response will be sent to the user. As a rule, the sales system needs a more intelligent machine, but the helpdesk uses a more primitive version of AI.
The company works at affordable prices in different areas. We go towards the customer.
We value your time and we do it quickly. It's important to us that you get a solution on time.
Our team is up to any task. We are always ready to do modern and give a quality guarantee!
The company works at affordable prices in different areas. We go towards the customer.
We value your time and we do it quickly. It's important to us that you get a solution on time.
Our team is up to any task. We are always ready to do modern and give a quality guarantee!
The company works at affordable prices in different areas. We go towards the customer.
We value your time and we do it quickly. It's important to us that you get a solution on time.
Our team is up to any task. We are always ready to do modern and give a quality guarantee!
CHAT BOTS
This development is used to serve customers who come from a wide variety of fields, from fashion to soccer to insurance. It has been observed that bots communicate more positively with clients than managers, because they are not tired, do not get into stressful situations and are not influenced by all kinds of prejudices.
Also, chatbots are more guided in the wishes of customers, as they use thousands of points of information. The bot analyzes the customer's request, its location, and previous requests, which affects the AI's awareness of users' interests.
In today's times, AI bots have become an integral part of personalized marketing. The system is universally used to serve online visitors and other customers. Examples of such services include:
- Spectrm.io;
- Conversica.com;
- Exceed.ai;
- Drift.com.
- Wit.ai;
- Botkit.ai;
- Morph.ai;
- Botsify.com.
But if you do not have an employee who is ready to deal with the necessary direction, our company is ready to do Developing applications with artificial intelligence, machine learning, provide machine learning services.
CHURN PREDICTION AND USER RETENTION
Attracting new customers is much more valuable than retaining old ones, so it's important to make sure that this happens steadily, but if this figure drops, you need to start predicting the outflow.
And in this you can be helped by AI, which will quickly identify those who want to pull away or go to a competitor. Using machine learning services, you can easily collect data, build a predictive model, and then test it on the client. That's when the extent of their frustration becomes clear.
Launching this process will make it possible to analyze omnichannel events and detect a decrease in consumer engagement. If the system detects customer behavior that indicates a decrease in their interest, it will start sending them messages aimed at changing their opinion. Such prediction services include the following:
- Cortex by Vidora;
- Data Science Studio by Dataiku.
AUTO IMAGE RECOGNITION
Rather, the fact has recently become noticeable online image recognition. Google Photos is especially good at this. And the accuracy of this service reaches 99%. In addition to Google, this service is also used by Facebook and Pinterest, where the main role is played by AI.
THE COST OF DEVELOPING PROJECTS WITH ARTIFICIAL INTELLIGENCE FOR BUSINESS
| DEVELOPMENT | CONTACT |
|---|---|
| Developing business projects with AI for marketing | from 1000 rubles/hour |
* The indicated prices are not a public offer and are subject to change. The cost is measured based on the time spent and the functionality that is required to be implemented in the system, on average, our work costs the customer from 1000 rubles/hour.
What do our clients think of our work?
The reviews were published with the permission of the customers according to p.c. of the site
Advantages of our company
We thoroughly study the problems, consider them from all sides and quickly collect the necessary information. Then we discuss the specifics of each problem with clients and together with them make a work plan, taking into account all the wishes of customers.
There are more than 20 specialists in our team. Most of the team members have higher technical education and have been working in IT for more than three years. And we'll always answer if you have questions or need help.
We help to solve any problem related to IT: we develop programs and applications, issue tokens and develop blockchain networks. Our clients are companies, offices, small and medium-sized businesses, and financial organizations.
We develop programs in popular programming languages: Python, C++, JavaScript. That's why we can create universal solutions for any of your tasks: whether it's a program for the office, a database, an application or a blockchain network.
We are engaged in comprehensive support of ready-made products. We can extend the functionality of ready-made programs and applications, if necessary. We can also help if you need to add something to your ready-made program.
After developing a program or creating a blockchain network, we help you understand how to effectively manage the product. We support customers and help them achieve their goals with our applications.
We take a professional approach to problem solving. We create tokens and help clients bring them to market, help you create your own blockchain for your tokens. We can help if you need to configure the management of tokens you already have.
We turn any of your IT ideas into a finished working project. We have released a large number of programs and applications, provided support to a wide variety of clients and earned their trust. They turn to us for problem solving.
We develop our own blockchain networks for companies. Our programmers have excellent knowledge of Python, C++, JavaScript and can work with any storage systems. We can create a secure network or application to store any data.
We thoroughly study the problems, consider them from all sides and quickly collect the necessary information. Then we discuss the specifics of each problem with our clients, taking into account all the wishes of customers.
There are more than 20 specialists in our team. Most of the team members have higher technical education and have been working in IT for more than three years. And we'll always answer if you have questions or need help.
We develop programs in popular programming languages: Python, C++, JavaScript. That's why we can create universal solutions for any of your tasks: whether it's a program for the office, a database, an application or a blockchain network.
We help to solve any problem related to IT: we develop programs and applications, issue tokens and develop blockchain networks. Our clients are companies, offices, small and medium-sized businesses, and financial organizations.
We are engaged in comprehensive support of ready-made products. We can extend the functionality of ready-made programs and applications, if necessary. We can also help if you need to add something to your ready-made program.
After developing a program or creating a blockchain network, we help you understand how to effectively manage the product. We support customers and help them achieve their goals with our applications.
We develop our own blockchain networks for companies. Our programmers have excellent knowledge of Python, C++, JavaScript and can work with any storage systems. We can create a secure network or storage application.
We turn any of your IT ideas into a finished working project. We have released a large number of programs and applications, provided support to a wide variety of clients and earned their trust. They turn to us for problem solving.
We thoroughly study the problems, consider them from all sides and quickly collect the necessary information. Then we discuss the specifics of each problem with clients and together with them make a work plan, taking into account all the wishes of customers.
There are more than 20 specialists in our team. Most of the team members have higher technical education and have been working in IT for more than three years. And we'll always answer if you have questions or need help.
We help to solve any problem related to IT: we develop programs and applications, issue tokens and develop blockchain networks. Our clients are companies, offices, small and medium-sized businesses, and financial organizations.
After developing a program or creating a blockchain network, we help you understand how to effectively manage the product. We support customers and help them achieve their goals with our applications.
We develop programs in popular programming languages: Python, C++, JavaScript. That's why we can create universal solutions for any of your tasks: whether it's a program for the office, a database, an application or a blockchain network.
We take a professional approach to problem solving. We create tokens and help clients bring them to market, help you create your own blockchain for your tokens. We can help if you need to configure the management of tokens you already have.
We are engaged in comprehensive support of ready-made products. We can extend the functionality of ready-made programs and applications, if necessary. We can also help if you need to add something to your ready-made program.
We develop our own blockchain networks for companies. Our programmers have excellent knowledge of Python, C++, JavaScript and can work with any storage systems. We can create a secure network or application to store any data.
We turn any of your IT ideas into a finished working project. We have released a large number of programs and applications, provided support to a wide variety of clients and earned their trust. They turn to us for problem solving.